Mercurial NYC is a jewelry brand designed and handcrafted in New York City. Just like the designs, I wanted the imagery to evoke delicate femininity with attention to the details.
In partnership with Breast Cancer research, Aimee Kestenberg released a limited edition keychain given away with all purchases in the month of October (Breast Cancer Awareness Month.)
Wanting to highlight the keychain's signature pink color, I created a still life with one of Aimee Kestenberg's satchel styles in black on an all black background to really make the pink color pop.
As the Art Director for Aimee Kestenberg, I was always seeking new and innovative contexts for the handbag and accessory styles. Here, I used a combination of flat lays, prop styling, and close up shots all photographed in studio.
The Geo Series is an exploration of form. Similar to the methods I use when creating a gif, for each image pictured within this series I began with one of my own photographs. Mainly inspired by landscapes and cityscapes, I created geometric forms from elements within each photo. From there, the forms are altered, skewed, and rearranged to create a new composition.
I was inspired by the concept of taking earthly landscapes and transforming them to appear as if they could be entirely new worlds or planets.
These images were all taken in Williamsburg, Brooklyn using natural light. Shot for Aimee Kestenberg, these were used as social content.
In October of 2014, I joined the team at Messeca New York as Brand Director. Up until then, the five year old contemporary footwear brand had been through several iterations, and was struggling to find its identity. Tasked with bringing Messeca New York back into the spotlight along with cleaning up its image and streamlining its creative direction, I sought to bring the 'New York' back to Messeca New York.
The first footwear collection I put together for Messeca was for Pre Fall of 2015. Launched in May of 2014, this collection embodied the craftsmanship of Brazil infused with a downtown New York grit.
As a brand with history, it was important that the original DNA of Messeca New York remained in tact, while also becoming a more distinguished and evolved brand (therein providing the challenge!)
These photos are all part of the Pre Fall campaign. Seen by current and prospective buyers, publication editors, and the general consumer, these images were the first glimpse into the new world of Messeca New York, and are pivotal in setting the tone for the new trajectory of the brand.
All images courtesy of photographer Andre Rucker.
The Ivy Kirzhner Fall 2014 campaign was shot in the whimsical Metropolitan Building in Queens, New York. With footwear known for the intricate details and combinations of complex elements, the shoot called for still life photos that captured that same compelling visual dynamism.
Striking a delicate balance between complex and complicated can be tricky, but by using texture, colors, and varying angles, still life scenes can enhance the details of each shoe and create a unique story.
For this shoot specifically, there are subtle hints of the board game 'Clue.' "It was Miss Scarlett, with the candlestick, in the library," comes to mind. Clue is known for being mysterious and slightly dangerous - all motifs also displayed in the footwear from this collection.