When generating branded content for use across multiple social platforms, it is important to have a variety of different types of shots. Dynamism is what keeps followers engaged and interested. Lifestyle shots and non model product photography often help to give a broader context for the footwear and help build a story.
These shots focus heavily on street art and ambiance of downtown New York. I wanted it to feel as if the viewer was physically there, walking down these exact streets, seeing the bright colors and watching the cars pass by.